As I was scanning through the PR Newswire web page I came across an interesting news release about a major company in Dubai called Boutique 1 starting their own web page. This is big for the company because they are one of the first to become fashion forward in Dubai. On their web page you can shop for the latest Brian Atwood heels, read a fashion blog, catch what celebrities are wearing or find a
"book of the week".
Ziad Matta, CEO of Boutique 1, states, "With the new online store, Boutique 1 continues to be ahead of the curve. We are renowned for having had many firsts - from our concept itself combining fashion, design and culture to our acclaimed magazine. Our aim is to replicate our mix of great selection, outstanding and personalised service and impeccable presentation online. We have assembled a world class team headed by Julia Ewald and I am confident they will quickly establish Boutique1.com (http://www.Boutique1.com) as the destination for high fashion shopping on the web."
I higly recommed this web page to anyone interested in fashion and checking out their news release on PR Newswire!
Online features:
- The latest trends for the season
- New brands and collections
- Weekly online magazine featuring:
- One-on-one interviews with designers
- Celebrity style tips
- Boutique 1 Blog
- "Style IT" "Top 10 of the week"
- Online stylists
- "Mix and match" functionality
- Gift Card
- Boutique 1 Bulletin - our designated newsletter outlining trends, new
designers and promotions.
- Free return and exchange policy
- Customer care in Arabic, English, French, German and Russian
- Personal waiting list on reordered items
- Elie Saab and Missoni shop-in-shops
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