In Social Media PR this past week we talked about how the Social Media can give every one a voice. Well, it has given Director Kevin Smith just that.
Roughly twenty-four hours ago Kevin Smith boarded a Southwest Airlines flight out of Oakland, Ca. Before take off he was asked to get off the plane because he was a 'safety risk'. What safety risk you might ask? Well, it was a polite way of saying he was too fat to fly. After getting off the plane Smith immediately took to his twitter with these words:
"I broke no regulation, offered no 'safety risk,' (what, was I gonna roll on a fellow passenger?)," he Tweeted. "I'm way fat… But I'm not THERE just yet."
Sad.
Southwest Airlines offered Smith an apology and put him on another flight with a $100 voucher for his trouble but Smith wasn't willing to back down. He then tweeted:
"Dear @SouthwestAir, I'm on another one of your planes, safely seated & buckled-in again, waiting to be dragged off in front of the normies," he continued to Tweet. "Look how fat I am on your plane! Quick! Throw me off!"
Southwest has since tried to send Smith apologetic tweets but Smith is not accepting.
Right now, if you Google 'Kevin Smith Southwest Airlines' you will get about 60,000 search results. This is a very large number considering that everything happened a mere twenty-four hours ago.
Do you think this unfortunate circumstance will hurt Southwest Airlines?
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